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Keep this quality as central when looking for long-tail keywords to target & write content for. The things that you want you and your site/blog to be known for – make up the pillar of your keyword research. You should be targeted not only your head keyword but all the entailing long-tail keywords to make the best out of your SEO strategy. Offering various packages, discounts & quality service to customers. If you’re a makeup artist based in Delhi, you’d want to show up in search results as the best makeup artist in the Delhi NCR region. Think about what’s your goal, what’s your product.
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How to find long-tail keywordsĭo you want to sell a product? Do you want to appear in more local searches? Do you want your services to show up as one of the highest-rated ones? Since long-tail keywords are more specific than short-tail keywords, their search volume is lesser and the probability of conversion increases. The lesser the competition, the easier it will be to rank higher for those keywords. If you’re aiming at ranking on the first page of Google for a generic and popular keyword, it is going to be pretty tough.Ĭompetition for a long-tail keyword is much lesser than that for a short-tail keyword. There is a head-to-head competition for landing on the first page of Google search results. Use synonyms, or similar search terms, topics that come under the same umbrella.įor example, let’s assume that your main keyword is gardening. Lots of tail topicsĪll of your posts and pages can’t be optimized for the same head keyword. The visitors who land on your site from these keywords are more likely to make a purchase. Why should you be using long-tail keywords in your SEO strategy? 1.
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The person who lands up on a page because of this search term is highly likely to end up making a purchase. So, now they search for – wooden chopping board with a handle. If someone is looking to buy a chopping board, they would search for – chopping board.Īfter a while, they realize they want a wooden one and search for – wooden chopping board.Īfter going through the options, the person realizes they would prefer one with a handle. The more specific and targeted your long tail keyword is the more intentional audience will land on your post. The entire term is a longtail keyword and best comedy movies is a head keyword. Let’s look closely at it – best comedy movies on Netflix. Some other alternative search terms would be – best movies, best comedy movies, and best comedy movies online on Netflix. They can be seen as questions or phrases.įor example, if you are searching for a list of comedy movies on Netflix, you’d type something along these lines – best comedy movies on Netflix. Think of them as the terms people type in the search box when looking for something. Generally, most times, long tail keywords have around 3-5 words. There is no specific length for a keyword to be considered a long one. Your guide to understanding long tail keywords in SEO & building a strategy for it Let’s look at some examples Other keyword research tools that are some of the best available out there:.
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Pssst! A free research tool you didn’t know about.Why should you be using long-tail keywords in your SEO strategy?.Your guide to understanding long tail keywords in SEO & building a strategy for it.
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